I recently heard you want a video game to remove fake fur from their characters. I find this method to be counter productive. Were talking about gamers right? If you take this away from them, they will no doubt hack the game or add the fur to their board games and it might not be fake! Better to get really good at the game and take out all those fur wearing characters there by eliminating that which offends thee. There by earning respect, then you can argue for the characters to be removed.
Conversely, you could do better with a campaign hitting social media with videos of cute baby animals with your message. That stuff get shared like crazy, just saying.